GPJ is the world’s leading strategic experience marketing agency for brands committed to unleashing the power of experiential. Whether driving direct business outcomes or creating iconic moments, experiences shape how people feel, connect, and engage. Shared Vision: Client Awards In every project, we aim to deliver measurable results and showcase the value of experience across …
GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we’re just getting started. 2024 Client Awards Recognition doesn’t happen in a vacuum; it’s …
Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …
It’s been amazing to see the experiential industry recover from the pandemic, taking advantage of innovation accelerated by the inability to meet in person. Our teams never stop pushing, advising, strategizing, and delivering for our clients. The results are relationships that last decades, and work that gets recognized worldwide. We’re proud to share some of …
You need imagination in order to imagine a future that doesn’t exist. Azar Nafisi Imagination is essential in times like these. Every creative act, including strategy, begins in the imagination. Imagination isn’t effective if entirely untethered from reality–that’s just fantasy. However, with discipline and focus, the imaginal world can be brought down to earth to …
Technology has enabled event experiences, powering attendee journeys for years. It has been a long, steady evolution mixed with windows of rapid innovation driven by adoption of new technologies. The pandemic accelerated technology innovation, forcing everyone to take a deep look at how technology can truly drive experiences. As a result, we’ve hit a turning …
At GPJ, we believe inclusion enables growth. Diversity fuels innovation. Equity ensures that every voice is valued and heard. When we show up as our authentic selves, we create beautifully authentic work. As we’ve grown, we’ve learned that we need to be intentional in creating an environment that values each person and their unique background–race, …
What was the last brand experience that caught your attention…and we mean really captivated and stuck with you? Chances are, it was something unexpected, something that grabbed you in a way that was creative, surprising, and engaging – ideally, while still authentic to the brand. Disruptive experiential marketing traverses in-person, digital, hybrid and now even …
AUBURN HILLS, Mich., April 07, 2022 (GLOBE NEWSWIRE) — George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired the German-based boutique design and experience design studio The Sane Company. This latest acquisition shows the strength of GPJ’s commitment to the German and European markets while also …
Experiential marketing is not just the big secret behind brand engagement, but brand success itself. In most industries, the big players have incorporated some form of experiential into their marketing strategy. Brands like Bud Light and Under Armour, who have long elevated their marketplace presence through experiential, make a strong case for other CPG brands …
While many are still pondering gift exchanges and filling out their wish lists, consider giving the gift of an experience. No stranger to the power of experiences, we’ve seen that the gifts that stay with us aren’t always material goods, but the emotions and memories created from activities that move us, teach us or …
Even as our world becomes more and more global and connected, so too do we connect to our closest communities and people. This year, each of our North America offices chose a nonprofit (or more than one) to give to that is near and dear to that office and community. Below are the organizations that …
GPJ has been producing digital events and streaming for over a dozen years, with clients like Cisco, IBM, Dodge and Rodan & Fields. We’ve helped bring content to our clients’ customers wherever they are, and tailored to the medium and audience, whether it was a product launch, a sales meeting or a B to B …
The investment is part of GPJ’s commitment to creating immersive, transformative and high production value broadcasts in an era where hybrid is king. Auburn Hills, Michigan, United States (September 15, 2021) – George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired a significant minority stake in …
fab·ri·ca·tion: The action or process of manufacturing or inventing something We Build Brand Stories World-class fabrication embodies everything from strategy and design, to the architecture and environment, masterfully coming together to tell a brand’s story. GPJ’s expertise dates back over a century, transforming ordinary spaces into extraordinary stories. The transformation can be seen with Dreamforce, …
We’ve been keeping busy with our clients. Just because we couldn’t reach people in-person for parts of the year, that didn’t stop us from crafting new opportunities to engage, surprise and delight. With 2021 nearly behind us, our clients and teams worldwide are getting recognized and the award-winning digital and hybrid work speaks volumes to …
By Jonathan McCallum, VP & CSO—GPJ United Kingdom For centuries the process of ‘the sale’ has been facilitated by the power of a face-to-face moment. It’s proved a lot harder in a ‘virtual,’ or online environment. Here are 10 ways which may help redress the balance. An exit strategy, or process, is a founding principle …
Contributors to this post include (L-R): Denise Croden, Executive Director, Integrated Production, Geng Giminski, Senior Event Manager, Veronique Bredas, Event Producer, John Tulloch, SVP, Global Account Director The health and safety of our teams, clients, partners and attendees has always been a top priority at GPJ, but in 2020, what that looked like …
Featuring Jennifer Lawson, VP Integrated Production The GPJ Special Experiences team is made up of diverse individuals who bring their various backgrounds, expertise and unyielding passion to create and execute immersive experiential environments with high production value. We offer white-glove, unique special experiences and we love what we do. We’re the specialized team that manages …
By Elizabeth Del Forn Throughout history, we have seen and heard bold and powerful women working to create positive change. In the last decade, movements and activism including #metoo, Time’s Up, body positivity, canceling diet culture, equal pay, sexual violence, women’s reproductive rights, and plenty more, have demonstrated the continued resilience of women and the …
VOICES ‘21 was more than a one-day event—it was (and is) a platform for our employee resource groups (ERGs) to welcome our colleagues back from the winter break, to celebrate all we accomplished in 2020 and to kick off the 2021 work year. It was a day that focused on real issues that impact GPJ …
EPIC is GPJ’s employee resource group for multicultural employees. We tackle big issues and have big plans to shift diversity, equity and inclusion (DE&I) within our organization and industry, so we needed a big name (an epic one). EPIC stands for Empowered People, Inclusive Cultures. We are culturally diverse, traditionally underrepresented, and ready to use …
Our strategy team has their finger on the pulse of all things experiential, and they’re back with some recent trends. The first CES Virtual is in the books CES Virtual is officially a wrap. While reviews about the event were largely mixed, much of the new technology on display (AR, 5G and 360-degree audio to …
Working across media, mediums, time zones and International borders, we have a lot of thoughts on a lot of things.
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