Experience Results
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Experience Results

It’s been amazing to see the experiential industry recover from the pandemic, taking advantage of innovation accelerated by the inability to meet in person.  Our teams never stop pushing, advising, strategizing, and delivering for our clients. The results are relationships that last decades, and work that gets recognized worldwide.  We’re proud to share some of …

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What’s New In Experiential: Vol. 9
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What’s New In Experiential: Vol. 9

Hello 2022! We are back with a new batch of experiential trends and insights. As policies shift in response to the Omicron wave, event organizers adjust their approaches, embracing compromise and flexibility to keep experiences alive. Flexible experience design sets the stage for successful engagement  Event organizers and brands are combating uncertainty with flexible, agile …

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Unboxing Experiential Marketing
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Unboxing Experiential Marketing

Experiential marketing is not just the big secret behind brand engagement, but brand success itself. In most industries, the big players have incorporated some form of experiential into their marketing strategy. Brands like Bud Light and Under Armour, who have long elevated their marketplace presence through experiential, make a strong case for other CPG brands …

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What’s New in Experiential: Vol. 4
Research

What’s New in Experiential: Vol. 4

We’re back with more experiential trends from our strategy team. Enjoy, and as always, stay safe out there! Event venues prep for a comeback Venues like convention and performance centers are prepping for the reemergence of large in-person events by implementing new policies and technology.   Indoor Events Return to California With Tests or Proof …

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What’s New in Experiential: Vol. 3
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What’s New in Experiential: Vol. 3

We’re back with more experiential trends from our strategy team. Enjoy, and as always, stay safe out there! Kicking Off a Hybrid Year As the awards and festival seasons kicks off, event organizers and venues are cultivating new approaches to enable hybrid experiences. While wrinkles still need to be ironed out, we are officially entering …

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Experiential Trends Shift and Accelerate in the Time of Covid-19
Press

Experiential Trends Shift and Accelerate in the Time of Covid-19

    By Martyn Clarkson, VP, Strategy Insights by Team Strategy, GPJ One of the most interesting aspects of the Covid-19 disruption has been the response from brands and industries. While there have been sweeping changes, many trends already present in 2019 are accelerating. From better digital experiences, to safer experiences, to smaller, more meaningful …

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The Rise of Experiential Marketing: Beyond a Buzzword
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The Rise of Experiential Marketing: Beyond a Buzzword

Scott Kellner, VP of Marketing Scott is vice president of marketing at GPJ, with experience in marketing automation, public relations, advertising, product positioning, lead generation, SEO/SEM, sales management and executive leadership. This article was originally published on February 12 on Marketing Profs. Anyone who’s been watching marketing industry trends over the past few years will …

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The New Age of Experiential Retail
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The New Age of Experiential Retail

It’s Time for Brands to “Meet & Greet” the Consumer Audience of Today Rodrigo Espinosa, VP, NA/LA Growth & Development Passionate advocate for the human brand. Integrated marketing strategist with experience in purpose driven brands, sponsorship, social media, sustainable practices and experiential marketing. 20 years in the business. Brand strategy and marketing have changed dramatically …

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Supercharge Your Engagement Strategy
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Supercharge Your Engagement Strategy

Sharon Ricketts, Director of Strategy and Planning Sharon is an award-winning integrated marketing strategist with emphasis in experiential, digital, brand entertainment, public relations, content and sponsorships. “Tell Me I will forget Show me, I may remember. Involve me and I will understand.”4 Do we humans really have the attention span of a goldfish?1 As consumers …

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Design Great Brand Experiences with Story-living
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Design Great Brand Experiences with Story-living

Sharon Ricketts & Doug Schultz, Strategy and Planning Sharon is an award-winning integrated marketing strategist with emphasis in experiential, digital, brand entertainment, public relations, content and sponsorships; Doug is a senior marketing executive known for strategically-led creative thinking that successfully connects consumers with brands. For tens of thousands of years, humans have been wired for …

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A Madness to the Method: Experiential Takeaways from C2 Montréal
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A Madness to the Method: Experiential Takeaways from C2 Montréal

How C2 brought some of today’s top experiential trends to life, with a creative twist Jessica Peterson, GPJ Strategist Jessica is an event strategist at GPJ with a keen eye on all things experiential.   C2 Montréal is known for being an eclectic experience. Designed as a ‘business focused’ gathering, the event encourages unconventional thinking …

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Big Ideas Winning Big
Press

Big Ideas Winning Big

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications.  Presented annually by the Academy of Interactive & Visual Arts, earning a Communicator “of Excellence” or “of Distinction” brings added recognition to all the talented teams and industry expertise driving every event activation with our amazing clients.  From augmented …

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Comprehensive Strategy: The Foundation for Experiential Success
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Comprehensive Strategy: The Foundation for Experiential Success

In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic …

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