Earning Attention Through Experiential From taking over host cities beyond the arena to turning true loyalty into un-buyable status and rallying the athlete in everyone, brands are moving past the standard sponsorship, giving audiences tangible means to participate, perform, and belong. More actionable insights as we start to peel away at the business of sport. …
World-leading experiential agency George P. Johnson (GPJ) today announced the launch of its Experience Intelligence System™ (EIS), a proprietary measurement methodology designed to transform disconnected event metrics into actionable strategic intelligence for global brands. Following two years of extensive testing across thousands of global events, GPJ is rolling out EIS to its full client portfolio. …
Ben Taylor, Project Worldwide CEO, APAC in an interview with Branding in Asia. Experiential marketing has moved well beyond the days of what Ben Taylor calls “menus and venues” briefs. Across APAC, brands are increasingly treating experiential as part of broader marketing strategy, with greater emphasis on audience insight, measurable business outcomes, and how physical …
The best experiential technology of 2026 isn’t the flashiest, it’s the tech you’ll never notice. In a world full of AI noise, the true competitive advantage lies in low latency, privacy-first technology that enhances the human connection. Read the full Op-Ed on the real engine driving the future of experiential marketing out on Marketing-Interactive.
New mobility imperatives are emerging: moving people from place to place is the baseline—giving them a reason to connect with the journey itself is the differentiator.
Attendees are rejecting manufactured marketing and over-hyped events in favor of radical transparency and highly functional, physical spaces.
When the world’s leading brands partner with GPJ, the result is a new benchmark for the industry. Together, we are forging ahead with innovative experiential programs that turn bold ideas into meaningful and measurable success. A Collective Vision: Client Wins Sitting at a total of 93 awards (so far), every single win is a journey …
People are leaving behind algorithmic overload and shallow consumption in favor of slower, smarter, more collective ways of spending time together.
From invites that ignite pre-party buzz, to airports and expos as living storyscapes, and AI tempered by human reality, today’s experiences are about moments you can feel, share, and carry along the journey.
The brands that are leading the charge on sustainability aren’t talking louder or more explicitly, they’re designing smarter systems around it.
It’s been amazing to see the experiential industry recover from the pandemic, taking advantage of innovation accelerated by the inability to meet in person. Our teams never stop pushing, advising, strategizing, and delivering for our clients. The results are relationships that last decades, and work that gets recognized worldwide. We’re proud to share some of …
Experiential marketing is not just the big secret behind brand engagement, but brand success itself. In most industries, the big players have incorporated some form of experiential into their marketing strategy. Brands like Bud Light and Under Armour, who have long elevated their marketplace presence through experiential, make a strong case for other CPG brands …
Scott Kellner, VP of Marketing Scott is vice president of marketing at GPJ, with experience in marketing automation, public relations, advertising, product positioning, lead generation, SEO/SEM, sales management and executive leadership. This article was originally published on February 12 on Marketing Profs. Anyone who’s been watching marketing industry trends over the past few years will …
It’s Time for Brands to “Meet & Greet” the Consumer Audience of Today Rodrigo Espinosa, VP, NA/LA Growth & Development Passionate advocate for the human brand. Integrated marketing strategist with experience in purpose driven brands, sponsorship, social media, sustainable practices and experiential marketing. 20 years in the business. Brand strategy and marketing have changed dramatically …
Sharon Ricketts, Director of Strategy and Planning Sharon is an award-winning integrated marketing strategist with emphasis in experiential, digital, brand entertainment, public relations, content and sponsorships. “Tell Me I will forget Show me, I may remember. Involve me and I will understand.”4 Do we humans really have the attention span of a goldfish?1 As consumers …
Sharon Ricketts & Doug Schultz, Strategy and Planning Sharon is an award-winning integrated marketing strategist with emphasis in experiential, digital, brand entertainment, public relations, content and sponsorships; Doug is a senior marketing executive known for strategically-led creative thinking that successfully connects consumers with brands. For tens of thousands of years, humans have been wired for …
How C2 brought some of today’s top experiential trends to life, with a creative twist Jessica Peterson, GPJ Strategist Jessica is an event strategist at GPJ with a keen eye on all things experiential. C2 Montréal is known for being an eclectic experience. Designed as a ‘business focused’ gathering, the event encourages unconventional thinking …
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Presented annually by the Academy of Interactive & Visual Arts, earning a Communicator “of Excellence” or “of Distinction” brings added recognition to all the talented teams and industry expertise driving every event activation with our amazing clients. From augmented …
In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
Ready to Experience Everything? Shoot us an email or fill out our online form and we’ll begin the conversation on how we can support your brand.
