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Findings from the 2016 Brand Activation Forecast
The recently released Brand Activation Forecast made a big, bold statement that captured the attention of the marketing industry… Brand activation is predicted to outpace spending on advertising and trade promotions over the next four years, and will only continue to grow from here. But what does this mean for GPJ? Well, for starters, we’re …
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Industry Leaders Talk Security Planning for Events
Security planning is a hot topic for event planners and agencies today – and GPJ is no exception. But this is nothing new for us – in fact, we’ve been working to make the safety of our attendees and staff our top priority for over 100 years. From organizing undercover “SWAT-like” teams to mastering the …
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Elevate Experiential Marketing at SXSW ’17
Yes, that’s right. We’re already planning for March 2017 in Austin, Texas, when South by Southwest Music, Interactive and Film will draw over 100k people to the capital city for 10 days of panels and workshops, product launches, live music, networking, and of course, tacos. We’ve proposed three very different sessions for SXSW Interactive, all …
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Mazda Partners with GPJ
Mazda Partners with Leading Experiential Marketing Agency George P. Johnson for Auto Show Experience – New partner to support evolution of the Mazda brand through multi-year contract – IRVINE, Calif. (August 16, 2016) – In a continuing effort to define a more mature Mazda brand, Mazda North American Operations (MNAO) has partnered with experiential marketing …
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Jim Ayer Joins GPJ as EVP, Finance
Auburn Hills, MI – George P. Johnson Experience Marketing (GPJ), the world’s leading experience marketing agency, welcomes finance veteran Jim Ayer as EVP, Finance to its Auburn Hills, MI headquarters. With a deep background in finance for a variety of companies ranging from other agencies to CPG to automotive, Ayer brings a wealth of experience …
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James Klein Joins GPJ as SVP, Live Production
New York, NY – George P. Johnson Experience Marketing (GPJ), the world’s leading experience marketing agency, welcomes industry veteran James Klein as SVP, Live Production to its New York office. With an unparalleled combination of both corporate event and festival production expertise, Klein will be a tremendous addition to the GPJ production team’s diverse mix …
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GPJ: Bringing Home the Gold (and Silver, and Bronze…)
Things move pretty quickly around here, and we usually like it that way. But now and then something shocks us back into the realization that what we get to do every day is pretty incredible. Right now is one of those moments. In recent weeks, GPJ has received nearly two dozen awards from six different …
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Michigan Design Council Taps Paul Hemsworth for Board Membership
Auburn Hills, MI – Paul Hemsworth, Vice President and Executive Creative Director at George P. Johnson (GPJ) has been newly appointed as member of the Michigan Design Council (MDC). Hemsworth leads the creative and design team at GPJ global headquarters in Auburn Hills, Michigan. The focus of MDC, a Michigan 501c3 non-profit organization, is to …
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3 Cool Trends We Saw at the Auto Show
1. Connecting to the architecture Honda took this consumer challenge literally, building a 100-foot LED halo (what we dubbed: the spaceship), and then taking it one step further to connect. Our dream cannons asked consumers to answer a few profiling questions, and take a selfie to pair you with a Honda product. Then, in a …
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GPJ Experience Marketing Appoints David Lowrie to SVP, Group Account Director, Toyota
Torrance, CA and Plano, TX, February 17, 2016 – George P. Johnson Experience Marketing (GPJ), the world’s leading experience marketing agency, welcomes industry veteran David Lowrie as SVP, Group Account Director to its Torrance, CA office. Lowrie joins GPJ’s Toyota team, where he brings a wealth of account management, digital expertise and business development experience …
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George P. Johnson Partners with EG Conference to Elevate Attendee Experience
New York, February 16, 2016: Project: WorldWide experiential agency George P. Johnson has joined forces with the EG conference, a coveted gathering focused on innovation and creativity, to elevate participant experience and make it even more engaging for devoted followers. EG, a big-idea event purposefully kept small to spark connections between the “eclectic geniuses” who …
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Cool vs. Old School: Create Experiences, Not Just Events
7 Steps To Creating Experiences Your Audience CANNOT Get Online Event budgets are up. In fact 72% of brands will be executing more event experiences this year. But the game has changed, and traditional events are being replaced by a new kind of interaction. A higher standard is demanded, focusing on delivering rich attendee experiences …
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Chris Meyer talks data-driven marketing with Wired
Wired’s Innovation Insights section is “dedicated new thinking in a new era of technology,” making it a perfect forum for GPJ CEO, Chris Meyer, to talk about the future of experience marketing, and how to infuse data for greater ROI. Read the full article here
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Gone in 60 Seconds
Some CMOs spent millions dollars of their precious marketing budgets on Super Bowl spots to create an audience lasting seconds on television and possibly longer on social channels (if they’re lucky). 2014 is the noisiest era of marketing in history. Super Bowl advertising today is a race to become cheekier, with swat teams dedicated to …
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