Experience
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Winning Hearts (and Hardware), One Experience at a Time
In recent months, GPJ has been recognized regionally (Austin American Statesman) and nationally (Event Marketer Magazine) as a Best Place to Work. That means we’re doing something right, because that recognition is a direct result of feedback from the people who know the company the best, the people who work here. When people love what …
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GPJ India’s Rasheed Sait on 15 Changes That Shaped India’s Event & Experiential Industry
The below copy was lifted from EVENTFAQS Bureau. To see the original article, click here. The author of the below article is Rasheed Sait, Vice President and Managing Director of GPJ India. George P. Johnson has moved into the 15th year of operations in India. In these times of short-lived warranties, 15 years does feel …
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Talkin’ Trends with Vivian Luu
Experiential marketing is not a new concept. Companies have been creating experiences that engage customers in their brands for decades. In fact, GPJ has been leading the way in experiential since our first auto shows in the early 1900s. Yet, the experiential marketing industry still feels like new terrain to many of us. The trends …
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Choosing the Right Technology for Your Event
Augmented reality. Virtual reality. 3D printing. Oh my! With new technology concepts and tactics surfacing at a rapid pace, it can be easy to get swept up in the newest, coolest tools. But GPJ Growth & Development Director, Andy Hill, warns that marketers and event planners need to be mindful when choosing a tactic for …
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Fit & Finish: Craftsmanship Pride
Purposeful. Deliberate. Prideful. At GPJ, we only hire the best of the best. To do that, GPJ partners with various union apprentice schools to contract the most skilled students and help them to hone their craft while utilizing their creativity and knowledge of the newest fabrication techniques. GPJ has a long-standing relationship with the local …
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Retail Gets Physical: Why Brands are Turning to Brick-and-Mortar Stores
We’ve all seen the headlines and stats that online shopping is on the rise. Consumers are increasingly turning to their mobile phones to research and purchase products. The story we hear is that the brick-and-mortar store is dead. At the same time that news outlets and pundits are saying RIP to the retail store, digital …
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GPJ Austin: A 2016 Top Workplace
“Alright, alright, alright.” – Matthew McConaughey The sentiment was more than alright with the announcement that the Austin American Statesman has named George P. Johnson (GPJ) Austin a 2016 Top Workplace. Missing no opportunity to celebrate, the team did so in true Austin style, with food trucks and live music. “At GPJ, we’re focused on …
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Great Creative Comes from Great Teams and Culture, Not Advisory Boards
Bringing powerful ideas to life through more than 23+ brand experiences a day, GPJ invests in 40 new creative professionals across its global network of studios. Doubling down on what is already the industry’s largest ecosystem of experiential strategists and creative leaders, GPJ confirmed its commitment to what it calls its “Culture of Creativity.” While …
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Findings from the 2016 Brand Activation Forecast
The recently released Brand Activation Forecast made a big, bold statement that captured the attention of the marketing industry… Brand activation is predicted to outpace spending on advertising and trade promotions over the next four years, and will only continue to grow from here. But what does this mean for GPJ? Well, for starters, we’re …
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Industry Leaders Talk Security Planning for Events
Security planning is a hot topic for event planners and agencies today – and GPJ is no exception. But this is nothing new for us – in fact, we’ve been working to make the safety of our attendees and staff our top priority for over 100 years. From organizing undercover “SWAT-like” teams to mastering the …
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Elevate Experiential Marketing at SXSW ’17
Yes, that’s right. We’re already planning for March 2017 in Austin, Texas, when South by Southwest Music, Interactive and Film will draw over 100k people to the capital city for 10 days of panels and workshops, product launches, live music, networking, and of course, tacos. We’ve proposed three very different sessions for SXSW Interactive, all …
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Mazda Partners with GPJ
Mazda Partners with Leading Experiential Marketing Agency George P. Johnson for Auto Show Experience – New partner to support evolution of the Mazda brand through multi-year contract – IRVINE, Calif. (August 16, 2016) – In a continuing effort to define a more mature Mazda brand, Mazda North American Operations (MNAO) has partnered with experiential marketing …
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Jim Ayer Joins GPJ as EVP, Finance
Auburn Hills, MI – George P. Johnson Experience Marketing (GPJ), the world’s leading experience marketing agency, welcomes finance veteran Jim Ayer as EVP, Finance to its Auburn Hills, MI headquarters. With a deep background in finance for a variety of companies ranging from other agencies to CPG to automotive, Ayer brings a wealth of experience …
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James Klein Joins GPJ as SVP, Live Production
New York, NY – George P. Johnson Experience Marketing (GPJ), the world’s leading experience marketing agency, welcomes industry veteran James Klein as SVP, Live Production to its New York office. With an unparalleled combination of both corporate event and festival production expertise, Klein will be a tremendous addition to the GPJ production team’s diverse mix …
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GPJ: Bringing Home the Gold (and Silver, and Bronze…)
Things move pretty quickly around here, and we usually like it that way. But now and then something shocks us back into the realization that what we get to do every day is pretty incredible. Right now is one of those moments. In recent weeks, GPJ has received nearly two dozen awards from six different …
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Michigan Design Council Taps Paul Hemsworth for Board Membership
Auburn Hills, MI – Paul Hemsworth, Vice President and Executive Creative Director at George P. Johnson (GPJ) has been newly appointed as member of the Michigan Design Council (MDC). Hemsworth leads the creative and design team at GPJ global headquarters in Auburn Hills, Michigan. The focus of MDC, a Michigan 501c3 non-profit organization, is to …
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3 Cool Trends We Saw at the Auto Show
1. Connecting to the architecture Honda took this consumer challenge literally, building a 100-foot LED halo (what we dubbed: the spaceship), and then taking it one step further to connect. Our dream cannons asked consumers to answer a few profiling questions, and take a selfie to pair you with a Honda product. Then, in a …
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GPJ Experience Marketing Appoints David Lowrie to SVP, Group Account Director, Toyota
Torrance, CA and Plano, TX, February 17, 2016 – George P. Johnson Experience Marketing (GPJ), the world’s leading experience marketing agency, welcomes industry veteran David Lowrie as SVP, Group Account Director to its Torrance, CA office. Lowrie joins GPJ’s Toyota team, where he brings a wealth of account management, digital expertise and business development experience …
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George P. Johnson Partners with EG Conference to Elevate Attendee Experience
New York, February 16, 2016: Project: WorldWide experiential agency George P. Johnson has joined forces with the EG conference, a coveted gathering focused on innovation and creativity, to elevate participant experience and make it even more engaging for devoted followers. EG, a big-idea event purposefully kept small to spark connections between the “eclectic geniuses” who …
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