(Article originally appeared in Forbes) Scott Kellner, VP of marketing for GPJ provides an overview of a few key trends that are making waves and providing value for global brands. Looking for a big bet to make next year? I believe experiential marketing is going to take center stage. The 2010s were the age of …
Andrew Todd is Vice President of Strategy & Planning, based in New York. He works with a number of GPJ global blue chip clients on integrated marketing strategy and experiential planning, execution and measurement. As people look for greater meaning in how they work, live and consume, sustainability has hit the mainstream. It’s become …
As we wrap up what may have been the busiest fall season in the 105-year history of GPJ, we also take time to focus on our communities. Our offices around the world found time this season to give back to local organizations and to appreciate each other and our #OneGPJ family. As we count our …
On Giving Tuesday, Project Worldwide double matched employee donations through our Project Pledge program, and before the day was over, we’d reached our goal of $500,000 in matching funds for a total of $1 million donated by Project and its employees for the year. As a matter of fact, this is the second year we’ve …
This is the age of experience. Credit card companies compete with each other to provide the most exclusive access to the most rarefied cultural events. Sports teams lift best practices from the world of music festivals to engage fans both inside and outside their moments and places of play. Retailers are transforming their former shelf-and-display …
GPJ announces investment in the development of an experiential learning lab at California Polytechnic State University San Luis Obispo, California (December 3, 2019) – The future of experience marketing and design is in expert hands as the world’s leading experiential marketing agency – George P. Johnson (GPJ), part of the Project Worldwide agency network – …
There are many ways to quantify success. For GPJ, success is hitting targets for our clients, helping them realize the maximum ROI from their strategic experiential investments. The hard results of experiential marketing are easy to name; attendees getting hands-on time with products and specialists, becoming more educated about services, all leading to increased leads …
GPJ’s history of creating and delivering powerful brand experiences reaches far and deep. We pioneered the development of the auto show exhibit and our history of quality and excellence continues to drive the experiential industry forward. Our fabrication capabilities, skilled workforce, streamlined processes and vast network of supplier partners are second to none. For over …
It’s Time for Brands to “Meet & Greet” the Consumer Audience of Today Rodrigo Espinosa, VP, NA/LA Growth & Development Passionate advocate for the human brand. Integrated marketing strategist with experience in purpose driven brands, sponsorship, social media, sustainable practices and experiential marketing. 20 years in the business. Brand strategy and marketing have changed dramatically …
Andrew Churchill, Regional Account Director, GPJ Singapore Having only been at George P. Johnson for a year, Andrew Churchill has managed to demonstrate persistence in the pursuit of the agency’s global, regional and local account goals for 2018. Proof is in his ownership of the agency’s entire Google business. When he joined, the agency made …
Sharon Ricketts, Director of Strategy and Planning Sharon is an award-winning integrated marketing strategist with emphasis in experiential, digital, brand entertainment, public relations, content and sponsorships. “Tell Me I will forget Show me, I may remember. Involve me and I will understand.”4 Do we humans really have the attention span of a goldfish?1 As consumers …
Sharon Ricketts & Doug Schultz, Strategy and Planning Sharon is an award-winning integrated marketing strategist with emphasis in experiential, digital, brand entertainment, public relations, content and sponsorships; Doug is a senior marketing executive known for strategically-led creative thinking that successfully connects consumers with brands. For tens of thousands of years, humans have been wired for …
Seth Marquart, Director of Strategy and Planning Experienced, creative and highly motivated professional with over 12 years of marketing/communications experience. Audience Engagement = Brand Currency Now that the role of experiential has expanded within the marketing mix, how do we elevate each experience to continue to meet the latest consumer demands? Living in a digital …
Jonathan McCallum, VP, Chief Strategy Officer at George P. Johnson Jonathan has spent nearly 20 years working in the agency world, transforming the way that GPJ applies the principles of brand planning and strategy. The marketing industry is notorious for jumping on the latest trend. Whether it’s shiny new technology, a breakthrough strategy or simply …
Geng Giminski, Senior Event Manager Geng has been with GPJ for over 10 years, and manages event logistics, security, transportation, equipment, communications, and so much more. His alternate title: Chief Purveyor of Positivity. People ask what it takes and how long it takes to plan conferences. Depending on size, it can literally take years. We …
How C2 brought some of today’s top experiential trends to life, with a creative twist Jessica Peterson, GPJ Strategist Jessica is an event strategist at GPJ with a keen eye on all things experiential. C2 Montréal is known for being an eclectic experience. Designed as a ‘business focused’ gathering, the event encourages unconventional thinking …
Auburn Hills, MI (May 21, 2019) – GPJ, the world’s leading experiential marketing agency, has announced the hiring of Sherri Ferren as Senior Vice President of Client Success. Based in Los Angeles, Sherri will co-lead the LA office along with Mike Rossi, EVP of Operations and acting GM, as well as, oversee new business development, …
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Presented annually by the Academy of Interactive & Visual Arts, earning a Communicator “of Excellence” or “of Distinction” brings added recognition to all the talented teams and industry expertise driving every event activation with our amazing clients. From augmented …
In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic …
Sure, one of the reasons GPJ is the world’s top event and experience agency is because we understand the logistics of public storytelling. But our industry-leading Live Production team is what makes so many of the events we produce so special, memorable and high impact. Every client we work with has the nugget of a …
The best aspect of our client partnerships comes from seeing the fearless ideas and trusted collaborations transform into unforgettable experiences. So getting the attention from esteemed programs like the American Business Awards is truly icing on the cake. On behalf of our clients, we’re proud to share this year’s Stevie Award wins! From AI-driven activations …
CEI’s Event Marketing Awards (EMA) was held in Hong Kong on the evening of March 19. George P. Johnson was one of the big winners of the night, snagging three GOLD awards. The wins are part of the creative work with client Tencent. A full detailed list of the winning campaigns, agencies and individuals can …
Since 2013 we have developed and grown our GPJ Internship Program with PASSIONATE, COLLABORATIVE and FEARLESS new talent within the industry. Our clients expect the boldest, most innovative ideas that bring their brands to life and deliver on business objectives. What makes this possible is the culture of creativity that is built and fostered at …
George P. Johnson (GPJ), the world’s leading experiential marketing agency, has announced the promotion of Fiona Bruder to Executive Vice President of Client Success. Fiona is a seasoned marketing executive with more than 25 years of global experience leading teams in the development of integrated marketing experiences. During her more than 19 years with GPJ she has …
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