The best experiential technology of 2026 isn’t the flashiest, it’s the tech you’ll never notice. In a world full of AI noise, the true competitive advantage lies in low latency, privacy-first technology that enhances the human connection. Read the full Op-Ed on the real engine driving the future of experiential marketing out on Marketing-Interactive.
From proving what’s real and choosing to disconnect to building culture after dark and content worth sharing, audiences are becoming more intentional about what earns their attention—and what an experience gives them in return.
New mobility imperatives are emerging: moving people from place to place is the baseline—giving them a reason to connect with the journey itself is the differentiator.
Project Worldwide, the employee-owned alliance of leading independent creative and experiential marketing agencies, today announced a comprehensive evolution of its corporate leadership structure. Championed by the Board of Directors and agency leaders, the restructuring stands in contrast to traditional holding company consolidation to proactively align executive portfolios with the shifting demands of the marketing and …
Attendees are rejecting manufactured marketing and over-hyped events in favor of radical transparency and highly functional, physical spaces.
Organisers and agencies are positioning themselves closer to the technologies and companies shaping future growth. (Excerpt from Meetings & Conventions Asia) Informa Markets China’s recent unveiling of Hongqiao Tech Week is the latest sign that the global technology events landscape is becoming closer tied to the Chinese market. Scheduled for 20-22 November 2026 at Shanghai’s …
When the world’s leading brands partner with GPJ, the result is a new benchmark for the industry. Together, we are forging ahead with innovative experiential programs that turn bold ideas into meaningful and measurable success. A Collective Vision: Client Wins Sitting at a total of 93 awards (so far), every single win is a journey …
People are leaving behind algorithmic overload and shallow consumption in favor of slower, smarter, more collective ways of spending time together.
From invites that ignite pre-party buzz, to airports and expos as living storyscapes, and AI tempered by human reality, today’s experiences are about moments you can feel, share, and carry along the journey.
The brands that are leading the charge on sustainability aren’t talking louder or more explicitly, they’re designing smarter systems around it.
GPJ is the world’s leading strategic experience marketing agency for brands committed to unleashing the power of experiential. Whether driving direct business outcomes or creating iconic moments, experiences shape how people feel, connect, and engage. Shared Vision: Client Awards In every project, we aim to deliver measurable results and showcase the value of experience across …
By Ben Taylor (Project Worldwide, CEO APAC) The experience marketing industry continues to go through massive transformation and I believe the next frontier will be better demonstrating the impact of live experiences; providing heightened personalization, qualifying client leads, augmenting experiences through artificial intelligence and being the source of content for broader, far-reaching campaigns to drive …
GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we’re just getting started. 2024 Client Awards Recognition doesn’t happen in a vacuum; it’s …
Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …
By Ben Taylor (Project Worldwide, CEO APAC) In 2021, it was clear that we were learning from digital experience rules as our industry embraced the benefits of hybrid experiences, while in 2022 the metaverse was all anyone could talk about. However, at no point was I convinced that face-to-face experiences would switch to purely digital …
By Ben Taylor (Project Worldwide, CEO APAC) As an industry, we all moved incredibly quickly to deliver what we could as virtual events that were both appropriate to the situation, audience and client objectives, but like most hastily organised responses, there have been some notable friction points as aspiration meets functionality. The good news is …
It’s been amazing to see the experiential industry recover from the pandemic, taking advantage of innovation accelerated by the inability to meet in person. Our teams never stop pushing, advising, strategizing, and delivering for our clients. The results are relationships that last decades, and work that gets recognized worldwide. We’re proud to share some of …
You need imagination in order to imagine a future that doesn’t exist. Azar Nafisi Imagination is essential in times like these. Every creative act, including strategy, begins in the imagination. Imagination isn’t effective if entirely untethered from reality–that’s just fantasy. However, with discipline and focus, the imaginal world can be brought down to earth to …
Technology has enabled event experiences, powering attendee journeys for years. It has been a long, steady evolution mixed with windows of rapid innovation driven by adoption of new technologies. The pandemic accelerated technology innovation, forcing everyone to take a deep look at how technology can truly drive experiences. As a result, we’ve hit a turning …
At GPJ, we believe inclusion enables growth. Diversity fuels innovation. Equity ensures that every voice is valued and heard. When we show up as our authentic selves, we create beautifully authentic work. As we’ve grown, we’ve learned that we need to be intentional in creating an environment that values each person and their unique background–race, …
What was the last brand experience that caught your attention…and we mean really captivated and stuck with you? Chances are, it was something unexpected, something that grabbed you in a way that was creative, surprising, and engaging – ideally, while still authentic to the brand. Disruptive experiential marketing traverses in-person, digital, hybrid and now even …
AUBURN HILLS, Mich., April 07, 2022 (GLOBE NEWSWIRE) — George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired the German-based boutique design and experience design studio The Sane Company. This latest acquisition shows the strength of GPJ’s commitment to the German and European markets while also …
Experiential marketing is not just the big secret behind brand engagement, but brand success itself. In most industries, the big players have incorporated some form of experiential into their marketing strategy. Brands like Bud Light and Under Armour, who have long elevated their marketplace presence through experiential, make a strong case for other CPG brands …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
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