The best experiential technology of 2026 isn’t the flashiest, it’s the tech you’ll never notice. In a world full of AI noise, the true competitive advantage lies in low latency, privacy-first technology that enhances the human connection. Read the full Op-Ed on the real engine driving the future of experiential marketing out on Marketing-Interactive.
By Ben Taylor (Project Worldwide, CEO APAC) The experience marketing industry continues to go through massive transformation and I believe the next frontier will be better demonstrating the impact of live experiences; providing heightened personalization, qualifying client leads, augmenting experiences through artificial intelligence and being the source of content for broader, far-reaching campaigns to drive …
By Ben Taylor (Project Worldwide, CEO APAC) In 2021, it was clear that we were learning from digital experience rules as our industry embraced the benefits of hybrid experiences, while in 2022 the metaverse was all anyone could talk about. However, at no point was I convinced that face-to-face experiences would switch to purely digital …
By Ben Taylor (Project Worldwide, CEO APAC) As an industry, we all moved incredibly quickly to deliver what we could as virtual events that were both appropriate to the situation, audience and client objectives, but like most hastily organised responses, there have been some notable friction points as aspiration meets functionality. The good news is …
In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic …
We’ve all seen the headlines and stats that online shopping is on the rise. Consumers are increasingly turning to their mobile phones to research and purchase products. The story we hear is that the brick-and-mortar store is dead. At the same time that news outlets and pundits are saying RIP to the retail store, digital …
The recently released Brand Activation Forecast made a big, bold statement that captured the attention of the marketing industry… Brand activation is predicted to outpace spending on advertising and trade promotions over the next four years, and will only continue to grow from here. But what does this mean for GPJ? Well, for starters, we’re …
Security planning is a hot topic for event planners and agencies today – and GPJ is no exception. But this is nothing new for us – in fact, we’ve been working to make the safety of our attendees and staff our top priority for over 100 years. From organizing undercover “SWAT-like” teams to mastering the …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
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