HSBC Innovation Banking Launch

Singapore is Asia’s innovation powerhouse—a thriving ecosystem with over 30 unicorns, 4000 tech startups and the world’s 5th largest venture capital pool. With 74% of ASEAN’s new capital raised here and 86% of early-stage companies planning regional expansion, Singapore is the launchpad for the region’s most ambitious founders.  Within this context, HSBC was set to launch Innovation Banking (IVB), the 1^st innovation banking proposition in Singapore by a global bank.

As part of the bank’s comprehensive launch strategy, GPJ was tasked with creating high-impact brand experiences to engage with the innovation community and position HSBC as the primary partner for the innovation economy.

We helped launch IVB with an exclusive VIP reception for select founders, entrepreneurs, investors, and ecosystem partners to get that first interaction with HSBC IVB. This high-touch experience featured activities that were designed to celebrate founders’ achievements and enable them to further upscale their ambitions. We also helped deliver a public launch of HSBC IVB with a major on-ground activation at SWITCH, one of Singapore’s largest tech conferences. Here we created an immersive booth experience that gave the bank the ability to engage directly with the 25,000+ founders, investors, and ecosystem partners who were in attendance.