Activating Through Passion

The excitement kicked off with a series of Employee and Customer Engagement activations, including an F1 simulator challenge at the DP World office and an exclusive session featuring McLaren CEO Zak Brown and F1 driver Oscar Piastri, giving guests a rare opportunity to connect with the personalities behind the logo.

The momentum continued into race weekend, with a comprehensive VIP hospitality experience across every touchpoint. The guests enjoyed an exclusive chartered ferry arrival from Bayfront directly to the trackside DP World Hospitality Suite, supported by seamless end-to-end coordination of ticketing, transportation, movements, and on-site management.

More than just a race weekend, this was about creating meaningful connections and memorable experiences for DP World’s customers, partners and employees. Every touchpoint was thoughtfully brought together to deliver a cohesive guest journey, reflecting DP World’s commitment to building relationships through world-class experiences.