Booking.com is a global online travel agency that offers a comprehensive platform for booking accommodations, flights, car rentals, and other travel-related services. Booking.com aims to engage and strengthen connections with partners and industry influencers in the Asia-Pacific region.
The main conference was held in Vietnam at Vinpearl Landmark 81, Autograph Collection. Click. APAC equipped partners with the right tools, industry insights and showcased Booking.com’s evolving collection of services. Partners left with a better understanding of the added value Booking.com brings, motivating and inspiring them to lean into a long term partnership. The celebration dinner took place at The Deck, a restaurant along the iconic Saigon River.
GPJ led the overall event experience for the main conference and social program. This included set and collateral design and production, event operations and logistics including F&B provision, venue contracting and liaison.
ISSUE
Given the rise of OTAs, Booking.com faces increasing competition despite being a leading travel intermediary.
INSIGHT
Booking.com makes it easier for everyone to experience the world together through a powerful industry network of partners and key decision makers, encouraging growth, innovation and connection.
IDEA
Create a live experience featuring purposefully branded spaces that combined local influences to create a more relevant and personalised conference and social program to reflect Booking.com’s OTA supremacy.
INTEGRATION
The main plenary shed light on the latest innovations from Booking.com, fueled by AI and data analytics. The breakout sessions enabled Booking.com to tailor its content and approach for different partner types, effectively educating them about its services.
IMPLEMENTATION
Over 250 invited attendees came for the networking reception, main conference and celebration dinner. Attendees were engaged with localised F&B, activations and workshops.
IMPACT
Post-event surveys show a record 98% of attendees found the event meaningful and beneficial. It is the highest satisfaction rate to date, across the Click. events.
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