The best experiential technology of 2026 is the one you’ll never notice
The best experiential technology of 2026 isn’t the flashiest, it’s the tech you’ll never notice. In a world full of AI noise, the true competitive advantage lies in low latency, privacy-first technology that enhances the human connection.
Read the full Op-Ed by GPJ Singapore’s Chen Yi Lim (General Manager, Head of Strategy & Planning), along with Project Worldwide’s James Bennett (Head of Creative Technologies), who shared compelling insights on the real engine driving the future of experiential marketing out on Marketing-Interactive.
Project Worldwide, the employee-owned alliance of leading independent creative and experiential marketing agencies, today announced a comprehensive evolution of its corporate leadership structure. Championed by the Board of…
Organisers and agencies are positioning themselves closer to the technologies and companies shaping future growth. (Excerpt from Meetings & Conventions Asia) Informa Markets China’s recent unveiling of Hongqiao…
By Ben Taylor (Project Worldwide, CEO APAC) The experience marketing industry continues to go through massive transformation and I believe the next frontier will be better demonstrating the…
