The best experiential technology of 2026 isn’t the flashiest, it’s the tech you’ll never notice. In a world full of AI noise, the true competitive advantage lies in low latency, privacy-first technology that enhances the human connection.
Read the full Op-Ed by GPJ Singapore’s Chen Yi Lim (General Manager, Head of Strategy & Planning), along with Project Worldwide’s James Bennett (Head of Creative Technologies), shared compelling insights on the real engine driving the future of experiential marketing out on Marketing-Interactive.