
TikTok, the global leader in short-form mobile video, introduced a suite of innovative branding and commerce solutions at the TikTok Unboxed SEA event, aimed at empowering brands and agencies across Southeast Asia to better engage with their target audiences and achieve significant business results.
Held in Singapore at New Bahru, TikTok Unboxed SEA showcased strategies to harness TikTok’s full-funnel capabilities to boost brand recognition and accelerate Gross Merchandise Value (GMV) growth. Marketing leaders from prominent companies, including Grab, Dentsu, and Nestlé, participated in the event, sharing insights on how content-driven commerce on TikTok is transforming consumer interactions and driving full-funnel business impact.
With a lead time of about three months, GPJ led the overall offline event experience, which included set and collateral design and production, show production and management, event operations and logistics including venue contracting and liaison, F&B provision, registration services, photography & videography services.















ISSUE
Despite being the leading social media platform, TikTok has to remain relevant in helping brands and marketers deliver results amidst rapid industry shifts.
INSIGHT
TikTok is committed to fostering a platform where creativity meets business acumen. By focusing on best-in-class practices and innovative solutions, TikTok equips businesses with resources to harness the full potential of short-form video content.
IDEA
Bring marketers together in a creative and unconventional environment to introduce a suite of innovative branding and commerce solutions through interactive content.
INTEGRATION
We showcased strategies to harness TikTok’s full-funnel capabilities that help brands to boost brand recognition and accelerate Gross Merchandise Value (GMV) growth.
IMPLEMENTATION
Over 420 attendees gathered together over an evening of networking and education, with marketing leaders from prominent companies, including Grab, Dentsu, and Nestlé, sharing insights on how content-driven commerce on TikTok is transforming consumer interactions and driving full-funnel business impact.
IMPACT
Deeper relationship building and credentialing the industry’s top marketers and brands, along with better understanding of TikTok’s full-funnel marketing solutions beyond its existence as a social media platform
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