With its high level of tech adoption, Korea is one of the key markets identified for Metaverse adoption. Meta wanted to create an experience that would bring this virtual world to live using the latest generation of Meta hardware and applications. Simultaneously, Meta wanted to excite its business users who were being hosted for its first live Meta Marketing Summit in Korea in 2 years.
We created the “Meet Meta” pop up in Korea’s hip district of Seungsu Dong
for consumers to experience the Metaverse and Instagram’s latest features in person. Partnering with creators and some of the most innovative Korean brands, we deep dived into the technology to showcase how Meta & Korea are pioneering the Metaverse. Consumers got to unleash their creative spirit in a hands-on activities in the Metaverse and in real life.
Concurrently, we created an experience at the Meta office targeted at its business partners to showcase the brand’s border offerings across platforms.
Over 10 days, we attracted 8647 visitors who created over 500 Tutoreels! from Reels School and engaged 175 happy marketers at the Meta Marketing Summit.