Earning Attention Through Experiential From taking over host cities beyond the arena to turning true loyalty into un-buyable status and rallying the athlete in everyone, brands are moving past the standard sponsorship, giving audiences tangible means to participate, perform, and belong. More actionable insights as we start to peel away at the business of sport. …
From proving what’s real and choosing to disconnect to building culture after dark and content worth sharing, audiences are becoming more intentional about what earns their attention—and what an experience gives them in return.
New mobility imperatives are emerging: moving people from place to place is the baseline—giving them a reason to connect with the journey itself is the differentiator.
Project Worldwide, the employee-owned alliance of leading independent creative and experiential marketing agencies, today announced a comprehensive evolution of its corporate leadership structure. Championed by the Board of Directors and agency leaders, the restructuring stands in contrast to traditional holding company consolidation to proactively align executive portfolios with the shifting demands of the marketing and …
Attendees are rejecting manufactured marketing and over-hyped events in favor of radical transparency and highly functional, physical spaces.
Organisers and agencies are positioning themselves closer to the technologies and companies shaping future growth. (Excerpt from Meetings & Conventions Asia) Informa Markets China’s recent unveiling of Hongqiao Tech Week is the latest sign that the global technology events landscape is becoming closer tied to the Chinese market. Scheduled for 20-22 November 2026 at Shanghai’s …
When the world’s leading brands partner with GPJ, the result is a new benchmark for the industry. Together, we are forging ahead with innovative experiential programs that turn bold ideas into meaningful and measurable success. A Collective Vision: Client Wins Sitting at a total of 93 awards (so far), every single win is a journey …
People are leaving behind algorithmic overload and shallow consumption in favor of slower, smarter, more collective ways of spending time together.
From invites that ignite pre-party buzz, to airports and expos as living storyscapes, and AI tempered by human reality, today’s experiences are about moments you can feel, share, and carry along the journey.
The brands that are leading the charge on sustainability aren’t talking louder or more explicitly, they’re designing smarter systems around it.
GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we’re just getting started. 2024 Client Awards Recognition doesn’t happen in a vacuum; it’s …
Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …
Experiential marketing is not just the big secret behind brand engagement, but brand success itself. In most industries, the big players have incorporated some form of experiential into their marketing strategy. Brands like Bud Light and Under Armour, who have long elevated their marketplace presence through experiential, make a strong case for other CPG brands …
While many are still pondering gift exchanges and filling out their wish lists, consider giving the gift of an experience. No stranger to the power of experiences, we’ve seen that the gifts that stay with us aren’t always material goods, but the emotions and memories created from activities that move us, teach us or …
The investment is part of GPJ’s commitment to creating immersive, transformative and high production value broadcasts in an era where hybrid is king. Auburn Hills, Michigan, United States (September 15, 2021) – George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired a significant minority stake in …
We’ve been keeping busy with our clients. Just because we couldn’t reach people in-person for parts of the year, that didn’t stop us from crafting new opportunities to engage, surprise and delight. With 2021 nearly behind us, our clients and teams worldwide are getting recognized and the award-winning digital and hybrid work speaks volumes to …
By Jonathan McCallum, VP & CSO—GPJ United Kingdom For centuries the process of ‘the sale’ has been facilitated by the power of a face-to-face moment. It’s proved a lot harder in a ‘virtual,’ or online environment. Here are 10 ways which may help redress the balance. An exit strategy, or process, is a founding principle …
The 20 year GPJ executive will bring her extensive experience managing GPJ’s East offices as well as key global accounts including the IBM and Google experience portfolios to all clients. Auburn Hills, MI – (February 2, 2021) – George P. Johnson (GPJ), the world’s leading experiential marketing agency, today announced the promotion of Fiona Bruder …
Ospre was developed over several years in partnership with fellow Project Worldwide agency, Wondersauce Auburn Hills, MI – (Monday, February 1, 2021) – George P. Johnson (GPJ), the world’s leading experiential marketing agency, today announced Ospre, a ground-breaking technology, and service offering designed for brands seeking engaging and wholly branded virtual and hybrid …
GPJ is no stranger to challenges. During this unprecedented time of quarantine and shelter initiatives, our teams continue to lead with what we do best: thrive in complexity. GPJ remains steadfast and hopeful for a strong recovery, and we are doing our best to help. Efforts with Universities GPJ is partnering with several universities on a …
Scott Kellner, VP of Marketing Scott is vice president of marketing at GPJ, with experience in marketing automation, public relations, advertising, product positioning, lead generation, SEO/SEM, sales management and executive leadership. This article was originally published on February 12 on Marketing Profs. Anyone who’s been watching marketing industry trends over the past few years will …
GPJ’s history of creating and delivering powerful brand experiences reaches far and deep. We pioneered the development of the auto show exhibit and our history of quality and excellence continues to drive the experiential industry forward. Our fabrication capabilities, skilled workforce, streamlined processes and vast network of supplier partners are second to none. For over …
It’s Time for Brands to “Meet & Greet” the Consumer Audience of Today Rodrigo Espinosa, VP, NA/LA Growth & Development Passionate advocate for the human brand. Integrated marketing strategist with experience in purpose driven brands, sponsorship, social media, sustainable practices and experiential marketing. 20 years in the business. Brand strategy and marketing have changed dramatically …
Andrew Churchill, Regional Account Director, GPJ Singapore Having only been at George P. Johnson for a year, Andrew Churchill has managed to demonstrate persistence in the pursuit of the agency’s global, regional and local account goals for 2018. Proof is in his ownership of the agency’s entire Google business. When he joined, the agency made …