World-leading experiential agency George P. Johnson (GPJ) today announced the launch of its Experience Intelligence System™ (EIS), a proprietary measurement methodology designed to transform disconnected event metrics into actionable strategic intelligence for global brands. Following two years of extensive testing across thousands of global events, GPJ is rolling out EIS to its full client portfolio.
Developed within GPJ’s specialized Decision Science practice, EIS cuts through fragmented data points, replacing static post-event recaps with purpose-built Key Performance Indicators (KPIs) tailored to overarching brand goals. The system structures event analytics across three core pillars:
- Audience Participation: Replaces passive observation with active behavioral tracking to evaluate attendee demographics, spatial interaction and specific actions.
- Brand Sentiment: Tracks real-time emotional sentiment shifts and long-term changes in audience perceptions and brand affinity.
- Business Impact: Connects live experiential touchpoints directly to overarching business goals and return on investment.
“This is a crucial milestone for our global clients who manage vast portfolio investments,” said Fiona Bruder, Global CEO of GPJ. “As experiential marketing becomes an increasingly vital anchor for brand trust, EIS provides the rigorous, standardized proof of impact CMOs need to validate their live activations.”
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For more information on GPJ’s Experience Intelligence System™, please visit https://sg.gpj.com/eis/