By Ben Taylor (Project Worldwide, CEO APAC)
In 2021, it was clear that we were learning from digital experience rules as our industry embraced the benefits of hybrid experiences, while in 2022 the metaverse was all anyone could talk about. However, at no point was I convinced that face-to-face experiences would switch to purely digital interactions in the short, medium or long term.
So here we are in the second half of 2023, and things are still evolving…
Read the full article on Campaign Asia.