Our strategy team is keeping an eye on everything experiential. Here’s the latest from around the world.
A rising wave of Delta variant cases across the globe is triggering an increase in protocols and policies for in-person experiences.
Live and in-person experiences press on with enhanced safety protocols
As the spread of the Delta variant intensifies, safety protocols are keeping pace to ensure the “return to live” proceeds.
- Lollapalooza embraces ‘hybrid’ model and vaccine requirements for entrance
- Hollywood events now requiring negative covid tests, even for vaccinated
- NFL sets stiff penalties for the unvaccinated, jolting teams
- CDC recommends vaccinated people wear masks indoors again
“Tradigital” retail is here to stay
Retail therapy is staging a comeback with a new post-pandemic look and feel. Digital activations and advanced technologies are being leveraged to elevate the customer experience to new and exciting heights.
- How COVID-19 changed retail forever
- From traditional To tradigital retail
- Gibson Garage Brand Experience Center opens in Nashville
- Harry Potter retail store launches VR activations
Gaming takes center stage for brands wanting to reach more audiences
The gaming boom is showing no signs of slowing, despite pandemic restrictions beginning to ease. With gaming more in-demand than ever, many brands are eager to get a piece of the action—and are making major investments to do so.
- Peloton is getting into gaming
- Netflix’s vision extends to gaming
- ITV invests 3.5M in global gaming firm
- Zoom enters the world of gaming
- Do we need a new term for video games?
This week’s “out-there” experiences
Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe.
- Van Gogh comes to life in epic space with storied history
- Saint Laurent holds fashion show in a recyclable art installation
- Pokemon Go Fest 2021 was one of the game’s best events yet
- Kraft Mac n Cheese ice cream debuts… and quickly sells out
Until next time, stay safe and take care of each other.