With more people vaccinated and the summer season nearly here, new methodologies and approaches to experiences are beginning to take shape as events get back to in-person. Enjoy, and as always, stay safe out there!

Brands make large investments in perma-experiences

On the heels of Las Vegas’ successful Omega Mart, many brands and marketers are investing in permanent destination experiences and installations.



American events and venues are scaling up. Way up.

Lifted restrictions across the US are sparking a return to full capacity for many American venues and experiences.




Digital platforms are growing stronger and becoming more integrated

Digital platforms are exploring new ways to amplify communities, increase interactivity and extend their reach with new offerings, integrations and partnerships.



Recent “Out There” Experiences

Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe.

Previous volumes can be found here, here, here and here.