By Martyn Clarkson, VP, Strategy
Insights by Team Strategy, GPJ
One of the most interesting aspects of the Covid-19 disruption has been the response from brands and industries. While there have been sweeping changes, many trends already present in 2019 are accelerating. From better digital experiences, to safer experiences, to smaller, more meaningful events. There are a number of trends that look set to continue their influence in 2020.
- Digital Events Are Chief (for the moment)
For the near future, at least, we’re going to be meeting online. Fortunately, when you bring the right creativity and strategy – applied to current technology – we can create great experiences.
- What should brands be thinking about as they plan virtual events?
- Here’s how one brand moved swiftly and got great results
- Steps to creating an immersive, engaging digital event
- The Return of Live Events
Live events are returning in certain parts of the world, but they’ve evolved and will continue to do so. Here are a few examples:
- Shanghai Disney reopening May 11; Here are the restrictions they’re taking
- You’re Out! No Fans — Or Spitting — As Baseball Returns To South Korea
- MLB’s plan for a 2020 season
- Solving for Safety
Businesses and industries are adapting their models to a near-term future with tactical solutions for safety, including design for return to work.
- Hong Kong Airport First to Trial Full-Body Disinfectant Machines
- Restaurant enforces social distancing with private ‘greenhouses’ for diners
- Companies like Salesforce prepare for employees to return to work
- Drive Through Experiences
Vehicle-based experiences are gaining real momentum as a way to solve for physical experiences during the pandemic.
- Tribeca Teams Up With AT&T And Imax On A Summer Drive-in Series
- Live Nation Is Planning for Crowdless Shows and Drive-In Concerts
- Keith Urban’s Drive in Concert for Health Care Workers
Stay safe, be kind, see you next time,
Martyn